The red. Launch Event

16 January 2025

An Exclusive Celebration Unveils a First-of-Its-Kind Studio Offering Red Light Technology, Guided Meditations, and Chic Wellness Experiences

Zurich, Switzerland – January 17, 2025 – On the evening of January 16th, select guests gathered for an extraordinary celebration marking the launch of the world’s first exclusive red light technology and mindfulness studio, red. House of Collagen, located on Seefeldstrasse 152 in Zurich’s up and coming Seefeld district.

Surrounded by some of the city’s most renowned wellness studios and their owners in attendance, red. House of Collagen debuted with a captivating event that set a new standard for holistic well-being experiences. Guests were treated to a stunning spectacle as models "magically"  illuminated the space with red light before posing elegantly on the studio's full-body therapy beds. The performance was elevated further by blending inspiring and spiritual tones with modern electronic rhythms.

The celebration radiated abundance, featuring a two-meter-long plant-based grazing table and Kombucha cocktails crafted by the Swiss Kombucha Company, served from red.'s in-house, custom tap machine.

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Look through the full gallery of the red. launch event highlights here:

The red. Launch Event Video: